Google Webmasters

Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It has tools that let webmasters:

Submit and check a sitemap.

Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.

Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.

List internal and external pages that link to the site.

Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.

See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named ‘Search Queries’; rebranded May 20, 2015 to ‘Search Analytics’ with extended filter possibilities for devices, search types and date periods).

Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.

Highlight to Google Search elements of structured data which are used to enrich search hit entries.

Demote Sitelinks for certain search results.

Receive notifications from Google for manual penalties.

Provide access to an API to add, change and delete listings and list crawl errors.

Rich Cards a new section added, for better mobile user experience.

Google Analytics

As Google defines it:  What is the Google AnalyticsGoogle Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. https://www.google.com/analytics/

Demo Google Analytics site: Access the demo account

Check out this youtube Video series to get started: